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  • Writer's pictureElijah Felix

Hey, What's Your Sign? A Simple Look Into Astrology

So like.. Whats your sign? A question that makes most people wonder if the conversation they’re about to engage in is worth their time. What is the actual history behind the zodiac and astrology? If one of the various apps says I'm going to have a horrible day should I call into work? I mean, it sounds like a good excuse to me but for some, they may take it a step further than that. But, before we get ahead of ourselves, let's start at the beginning.

The Origin

Astrology is the study of a supernatural celestial influence on humans and natural events, which has captivated people for quite some time. At the heart of astrology lies horoscopes, personalized astrological forecasts based on the positions of celestial bodies at any specific time and place. The journey of horoscopes from their roots in ancient civilizations to their modernized forms and their lucrative business today is actually pretty interesting (I know, I was surprised too) The origins of horoscopes can be traced back to ancient civilizations that pretty much just observed the night sky. Babylonians, Egyptians, and Greeks all contributed to the development of astrology. The Babylonians, around 2000 BCE, were among the first to systematize the zodiac, dividing the sky into twelve sections, each associated with a specific constellation. The Egyptians, too, integrated celestial observations into their daily lives, linking the movements of the sun and stars to agricultural cycles.

The Greeks were particularly influential in shaping Western astrology, introducing the concept of the horoscope. The term "horoscope" is derived from the Greek words "hora" (hour) and "skopos" (observer), emphasizing the importance of observing the heavens at a specific moment. The Greeks believed that the positions of the planets and stars at the time of a person's birth could present aspects of their personality and destiny.

After a period of relative decline in the medieval era, astrology experienced a revival during the Renaissance. The Renaissance was marked by a renewed interest in classical knowledge and a shift towards individualism and self-discovery. Astrology found a receptive audience among scholars, nobility, and the general public. During this period, horoscopes became more personalized, with astrologers casting charts based on an individual's birth date, time, and location. The astrological chart, or natal chart, became a symbolic map of the heavens at the moment of a person's birth, providing insights into their character, relationships, and potential life path.

The Modernization

Going a little further down the timeline, the 20th century witnessed a significant shift in the practice of astrology, marked by the blending of ancient wisdom with modern psychology and technology. Well-known psychologists such as Carl Jung and many others explored the concept of archetypes, which resonated with astrologers seeking to bridge the gap between the celestial and the psychological. The result was a more nuanced and psychologically oriented approach to horoscope interpretation.

The advancements in technology also played a crucial role in the modernization of horoscopes. Astrologers could create more accurate and detailed charts quickly, making the practice of astrology more accessible to a broader audience. The rise of the internet further democratized astrology, allowing people to access horoscopes online and connect with astrologers from around the world.

The Commercialization

In recent decades, horoscopes have achieved unprecedented popularity, transcending cultural and geographic boundaries. Publications dedicated to astrology, both online and offline, offer daily, weekly, and monthly horoscopes to millions of readers. The rise of social media has also contributed to the dissemination of astrological content, with astrology influencers gaining a large amount of followers on platforms like Instagram, X, and YouTube at a steady rate.

The commercialization of horoscopes has taken various forms, from books and magazines to mobile apps and personalized readings. Astrology-themed merchandise, such as jewelry, clothing, and home decor, caters to a growing market of individuals eager to express their astrological identity. The entertainment industry has also embraced astrology, with horoscope columns and astrological themes featuring prominently in films, television shows, and music.

Mobile applications dedicated to astrology, such as Co-Star,, and The Pattern, have gained millions of users, offering personalized horoscopes, compatibility analyses, and insights into various astrological facets of life. These apps often operate on a freemium model, providing basic horoscope readings for free while offering premium features for a subscription fee. Personalized horoscope readings, either in written or audio form, have become a lucrative business for astrologers. People seeking guidance on relationships, career choices, and personal development turn to astrologers for insights derived from their unique natal charts. Live consultations, whether in person or through video calls, offer a more interactive and personalized experience, often at a premium price.

Even the entertainment industry has capitalized on the fascination with astrology, incorporating astrological themes into various media. From blockbuster films like "Zodiac" to television series like "The Astrology of Love," the allure of the stars continues to captivate audiences. But despite its growing widespread popularity, astrology, and by extension, horoscopes, has faced criticism and skepticism.

Skeptics argue that the astrological claims lack scientific basis, emphasizing the absence of empirical evidence supporting the idea that celestial bodies can actually influence human behavior. Scientists often classify astrology as a pseudoscience, highlighting the subjective nature of horoscope readings and the lack of predictive power. Critics will also point to the Barnum effect, a psychological phenomenon where individuals perceive vague and general statements as personally meaningful. Horoscopes, with their often broad and adaptable predictions, can be accused of relying on this effect to create the illusion of personal accuracy.

The Digital Age

Aside from all the criticisms, the evolution of the digital age continues to provide the practice with both challenges and opportunities. On one hand, the internet has enabled the global dissemination of astrological content, connecting enthusiasts and practitioners across borders. Online platforms provide a space for interactive horoscope readings, forums for astrological discussions, and a vast array of educational resources. On the other hand, the digital realm has also given rise to a saturation of information, making it challenging for individuals to discern credible astrological sources from illegitimate ones. Social media algorithms, designed to maximize engagement, can contribute to something like an echo-chamber effect, where users are exposed to content that aligns with their existing beliefs, reinforcing biases.


From its origins in the night skies of Babylon to its modern manifestation in the digital realm, astrology, and horoscopes have stood the test of time, adapting to the changing needs and beliefs of humanity. While (worthy?) skepticism and criticisms persist, the business of horoscopes thrives in the 21st century. The digital age has increased access to astrological insights, making horoscopes a daily ritual for millions seeking guidance and connection. Whether viewed as a profound tool for self-reflection or dismissed as nonsense, the enduring appeal of horoscopes reflects a timeless human desire to find meaning and connection in the vastness of the cosmos. As long as the stars continue to shine above, horoscopes will likely remain a celestial companion on the journey of self-discovery. So….. what’s your sign?

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